Start Small Brand Big Newsletter

In so many of my newsletters, I focus on how to position your brand online and create content that supercharges your brand awareness. What I don’t often share about are all the backend tools and widgets I use to translate this momentum into moments that further benefit my audience and...

Can you realistically build a 7-figure personal brand business? A cash-cow business (low overhead and high value) that revolves around your unique personality and experience?

The answer is unequivocally, yes. Here are some examples to prove to you this isn’t an outlier phenomenon or the...

Great LinkedIn content starts with great topics – topics that are relevant, address your audience’s pain points and desires, and provide quick hits of value. 

Developing a system of reliable, stellar topic inputs help guarantee that your posting outputs will grow your brand and...

If you’re an entrepreneur and you’re not actively building your personal brand, you’re stunting the growth potential of your business. Yes, you read that right.

Consider the following statistics: 

• In a survey conducted by Entrepreneur magazine, 89% of respondents said that...

(Hint: Use these 5 tools to get massive share of voice on the platform) 

In February 2021, LinkedIn Editor-in-Chief Daniel Roth announced the platform was building its “creator management team” to help engage the creator community on LinkedIn. The decision to do so underscored...

There are many reasons people don’t build their personal brand. Perhaps you feel you don’t have enough time. Maybe you don’t know which platform to start with or are confused about your messaging. However, in over 10 years of working with 100s of individuals to build their...

Have you ever followed your favorite influencer or content creator and thought, “How in the world do they put out so much good content? I  will never be able to maintain that level of demand!”  

This week, we’re going to explore why having a content plan,...

Look closely at any wildly successful personal brand, and you’ll find one key differentiator — complete confidence and assuredness in who they are and, perhaps, even more important, who they are not. 

The natural question is then, “Do I need to be confident to build a...

Most professionals who hire me to build a profitable “expert brand” on LinkedIn list “book paid speaking events” as their number one priority. 

It makes sense, given four common products and services in the thought leader business model: 

• A...

A month ago, I received no less than 3 separate text messages imploring me to read a CNBC article about Miss Excel, a 29-year-old Excel trainer (As in Microsoft Excel) who brings in a cool $2 million annually working about 3-4 hours a day.

Now before you roll your eyes and think, “This is...