Start Small Brand Big Newsletter

If you've been seeing some changes in your LinkedIn posts' reach and have been wondering what's going on, you're not alone. The platform's algorithm has undergone some changes, and @Dan Roth, LinkedIn's Editor in Chief, recently shared some insight into why.

In this article, I’m breaking down the m...

Are you ready to power up your personal brand and stand out from the competition? Here’s an often overlooked, hidden-in-plain-sight way to take your brand to the next level. It's time to dive deep into your skill set and uncover your “sub-strengths.”

Now, you might be wondering, "What on earth is a...

I'm going to let you in on a little personal branding secret, one that will radically change everything (yes, everything) you do when it comes to communication and messaging.

This critical mindset shift will…

1. Help you create and deliver binge-worthy keynotes, presentations, and podcasts
2. Send fo
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If you’re a professional coach or consultant experiencing a “brand breakdown” — that is, your marketing efforts aren’t generating the types of high-ticket clients, speaking gigs, book or course sales you’re hoping for— the problem typically lies in one of three areas:

1. Messaging

You haven’t figu...

The more crowded your industry, the tougher it is to build a personal brand, right? 

Not necessarily… Consider the fact that some of the most crowded markets— technology and startups, fitness and wellness, and coaching and consulting — have seen a meteoric rise in influencers (profitable influencer...

Most professionals wait until they are in a space of “divine inspiration” or “flow” to start building their personal brand. Thoughts like:

“When I finally leave this soul-sucking 9-5, I’ll have the creative juice to start building my personal brand.” or

“When I finally offload these pain-in-the-re...