Start Small Brand Big Newsletter

There are many reasons people don’t build their personal brand. Perhaps you feel you don’t have enough time. Maybe you don’t know which platform to start with or are confused about your messaging. However, in over 10 years of working with 100s of individuals to build their...

Have you ever followed your favorite influencer or content creator and thought, “How in the world do they put out so much good content? I  will never be able to maintain that level of demand!”  

This week, we’re going to explore why having a content plan,...

Look closely at any wildly successful personal brand, and you’ll find one key differentiator — complete confidence and assuredness in who they are and, perhaps, even more important, who they are not. 

The natural question is then, “Do I need to be confident to build a...

Most professionals who hire me to build a profitable “expert brand” on LinkedIn list “book paid speaking events” as their number one priority. 

It makes sense, given four common products and services in the thought leader business model: 

• A...

A month ago, I received no less than 3 separate text messages imploring me to read a CNBC article about Miss Excel, a 29-year-old Excel trainer (As in Microsoft Excel) who brings in a cool $2 million annually working about 3-4 hours a day.

Now before you roll your eyes and think, “This is...

I’ve been actively building my personal brand online for over a decade now, and at the beginning of each year, my director of operations and I do a review of our personal brand toolkit to see which software and equipment are indispensable to my brand.

Here are my top non-negotiables...

Want to know a potentially damaging secret? I am not too fond of social media. I know…shocking. I’m a personal branding expert who teaches professionals how to build an online following, and I dislike many aspects of social media. I’m a walking contradiction, I recognize this....