Start Small Brand Big Newsletter

Most professionals who hire me to build a profitable “expert brand” on LinkedIn list “book paid speaking events” as their number one priority. 

It makes sense, given four common products and services in the thought leader business model: 

• A book
• High-ticket consulting
• High-ti...

A month ago, I received no less than 3 separate text messages imploring me to read a CNBC article about Miss Excel, a 29-year-old Excel trainer (As in Microsoft Excel) who brings in a cool $2 million annually working about 3-4 hours a day.

Now before you roll your eyes and think, “This is just the ...

I’ve been actively building my personal brand online for over a decade now, and at the beginning of each year, my director of operations and I do a review of our personal brand toolkit to see which software and equipment are indispensable to my brand.

Here are my top non-negotiables for 2023:

T...

Want to know a potentially damaging secret? I am not too fond of social media. I know…shocking. I’m a personal branding expert who teaches professionals how to build an online following, and I dislike many aspects of social media. I’m a walking contradiction, I recognize this. So this week, I’m goin...