Start Small Brand Big Newsletter

I started my career in corporate branding and shifted to personal branding when I realized how a company’s brand grew when you focused on the founder. I’m so glad I made this shift. I love personal branding because we have the freedom and natural inclination to do what corporate...

One of the biggest challenges in building your personal brand is deciding what the heck you want to be known for…

You may be asking yourself questions like:

• Is my personal brand tied exclusively to my career? Should I focus on my industry? (Example: ”Leading expert in Web...

I will let you in on a little secret in this week’s “Build a Brand” newsletter; it’s the ONE thing stopping people from building their personal brand…

Most people don’t understand how to build a business model around their personality.

Perhaps you believe...

In so many of my newsletters, I focus on how to position your brand online and create content that supercharges your brand awareness. What I don’t often share about are all the backend tools and widgets I use to translate this momentum into moments that further benefit my audience and...

Can you realistically build a 7-figure personal brand business? A cash-cow business (low overhead and high value) that revolves around your unique personality and experience?

The answer is unequivocally, yes. Here are some examples to prove to you this isn’t an outlier phenomenon or the...

Great LinkedIn content starts with great topics – topics that are relevant, address your audience’s pain points and desires, and provide quick hits of value. 

Developing a system of reliable, stellar topic inputs help guarantee that your posting outputs will grow your brand and...

(Hint: Use these 5 tools to get massive share of voice on the platform) 

In February 2021, LinkedIn Editor-in-Chief Daniel Roth announced the platform was building its “creator management team” to help engage the creator community on LinkedIn. The decision to do so underscored...

Have you ever followed your favorite influencer or content creator and thought, “How in the world do they put out so much good content? I  will never be able to maintain that level of demand!”  

This week, we’re going to explore why having a content plan,...

Most professionals who hire me to build a profitable “expert brand” on LinkedIn list “book paid speaking events” as their number one priority. 

It makes sense, given four common products and services in the thought leader business model: 

• A...