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What’s the difference between...

attracting one or two small clients every few months and having a reliable, steady stream of large corporations willing to pay you top dollar for your expertise?

If you guessed...
  • A fancy website (“I need to dump major moo-lah into a custom, flashy presence so people pay me big bucks!”)...you’d be wrong.
  • Going to a gazillion networking events or joining another BNI group…you’d be wrong.
  • And if you guessed going “viral” on social media, you’d still be wrong, and you’d be wasting your time!
While all these things may help...

You’re missing the core foundation of what makes the world’s highest-paid consultants and coaches so in-demand.

And until you master this core component so a steady surge of decision makers are begging you to contract with their companies…

Your fledgling business will hobble along as you wonder when it will reach the critical tipping point of income that will finally allow you to “go all in” with confidence.

Your path to influence and higher income starts here

Let me know if this sounds familiar:

You roll out of bed with barely enough time to make coffee before logging into Teams.

It’s not that you’re lazy. It’s just that your 9-5 is so dull it could make watching paint dry seem stimulating.

And let’s not get started on some of the characters you have to put up with there. You don’t remember applying for the government, but with the amount of politics and absurd personalities you encounter on a daily basis, you wonder if you did…

Most days, you dial it in and tell yourself that at least you get a decent paycheck for doing that, even with all the other BS you have to deal with.

Until the clock strikes 4pm…

selected

That’s right, you started a side hustle. You’re freelancing on your own terms, and to your surprise and delight, you’ve even made a modest amount of money.

That fresh feeling of having a goal and a project, and most importantly, complete control over how your work goes, is addictive.

You find yourself working on side projects any moment you can get, and you can’t wait for the day you finally send off that two-week notice and hop into your business full-time.

The problem is this...

You’re not quite sure how to make that happen, and understandably, you’re worried about giving up the paycheck that props up your lifestyle to backflip off the cliff of uncertainty that is starting your own business.

So, while you linger in professional purgatory…

...one foot in your job, and one foot in your freelancing gig, you start to feel a mix of guilt, resentment, burnout, and panic set in. It feels like you’re 2 feet away from gold and freedom, and you want to break through to the other side.

The freelance economy is now over $1.2 TRILLION USD, and growing each year. If you snag even .0000125% of that, you’re making $150,000 a year. Let’s get you there…

Look, you’re beyond qualified to do this. You’ve already proven there’s a market for your skillset with your current efforts.

There are just a few hurdles you need to cross so that menial 7% salary increase you get each year (if you’re lucky) can be quickly outpaced by your ability to earn money on your own terms.

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The Top 5 Reasons You’re Stuck In Your Current Job

(And how to finally be recognized as a Top-Dollar Consultant or Freelancer with a line of excited customers waiting to work with you)

Reason One:
There are far too many people in your space, and you’ve got a bit of imposter syndrome going on.

You view influencers in your industry with equal amounts of admiration and envy. You want to do the same, but you’re worried they’ve already sucked up the market.

On top of that, despite your efforts to differentiate yourself, you end up feeling like a knock-off brand of other people, and because of that, creating content and material feels like a guessing game, covering up your identity crisis.

What you need:

You need to map out your Million Dollar Niche. By learning how to identify untapped markets and layer in your unique skillset and personality, you’ll eliminate the word “competition” from your vocabulary, and content creation will become a natural process.

Reason Two:
You are completely lost on your messaging.

How do you sharpen your pencil and organize words to create a clear, compelling brand message that eviscerates competition while encompassing all the unique parts of you?

What’s your brand tone? If you write funny content, does it erode your credibility? Conversely, if you’re more reflective, will your messages fall flat?

How do you show up as yourself while also showing up as an invaluable resource and industry expert to potential clients?

What you need:

A razor-sharp, high-value message that slices through competition and noise like a hot knife through butter and a Personal Brand Map that organizes all the incredible, dynamic parts of your personality, projects, and expertise into one easy-to-follow-and-scale brand.

Reason Three:
You don’t know the most effective channels to use to drive business inquiries.

You've heard success stories of people doing well on different platforms —TikTok, YouTube, Instagram, and you think you need to do all of them.

Here’s the reality. If you’re a professional looking to provide your expertise and skills to businesses, you can land corporate contracts that rival and, in many cases, outperform your salary while you work half the hours.

You just need to know how to utilize LinkedIn. LinkedIn boasts over 1 billion users, and 80% of business-to-business leads generate from the platform.

That means if you nail your LinkedIn strategy, you can grow a million-dollar+ consulting business from that platform alone.

You work smarter, not harder, using only one powerful platform to put the right content in front of the right people. Simple and effective.

What you need:

A LinkedIn Profile Overhaul that transforms your presence from an employee resumÊ to a high-converting sales page consistently attracting and closing big-budget buyers.

Reason Four:
You don’t know how to promote your services without being obnoxious or getting into trouble with your employer

How do you slyly promote yourself without getting the boot from your employer? I mean, you know you want to leave, but you want to do it on your terms when you have all of your ducks in a row, and your clients lined up to support your transition.

Furthermore, what kind of content is the right content? What kind of content is so juicy and informative that people can’t help but to pick up the phone or slide into the LinkedIn DMs to beg you for high-priced help?

What days should you post? And do you need to pay attention to all these ‘viral hooks’ LinkedIn influencers keep yammering on about.

What you need:

A LinkedIn Posting System that spells out in detail how to plug your brilliance and skills into high-engaging posts that attract buyers without pissing off your company.

Reason Five:
You don’t know how to package your brilliance.

Your first few clients were a pricing guessing game. You named an hourly rate, they said yes (with or without negotiation), and you started your contract.

But is this the best way to sell your brilliance?

How can you package your skills into easy-to-purchase products and packages that solve your buyers’ needs and don’t require you to haggle over hours worked?

What you need:

A Profitable Packaging Exercise. You’ll learn how to bundle your brilliance into programs and offerings that empower corporate decision-makers to purchase. Buh-bye, uncomfortable sales calls!

Reason One:
There are far too many people in your space, and you’ve got a bit of imposter syndrome going on.

You view influencers in your industry with equal amounts of admiration and envy. You want to do the same, but you’re worried they’ve already sucked up the market.

On top of that, despite your efforts to differentiate yourself, you end up feeling like a knock-off brand of other people, and because of that, creating content and material feels like a guessing game, covering up your identity crisis.

What you need:

You need to map out your Million Dollar Niche. By learning how to identify untapped markets and layer in your unique skillset and personality, you’ll eliminate the word “competition” from your vocabulary, and content creation will become a natural process.

Reason Two:
You are completely lost on your messaging.

How do you sharpen your pencil and organize words to create a clear, compelling brand message that eviscerates competition while encompassing all the unique parts of you?

What’s your brand tone? If you write funny content, does it erode your credibility? Conversely, if you’re more reflective, will your messages fall flat?

How do you show up as yourself while also showing up as an invaluable resource and industry expert to potential clients?

What you need:

A razor-sharp, high-value message that slices through competition and noise like a hot knife through butter and a Personal Brand Map that organizes all the incredible, dynamic parts of your personality, projects, and expertise into one easy-to-follow-and-scale brand.

Reason Three:
You don’t know the most effective channels to use to drive business inquiries.

You've heard success stories of people doing well on different platforms —TikTok, YouTube, Instagram, and you think you need to do all of them.

Here’s the reality. If you’re a professional looking to provide your expertise and skills to businesses, you can land corporate contracts that rival and, in many cases, outperform your salary while you work half the hours.

You just need to know how to utilize LinkedIn. LinkedIn boasts over 1 billion users, and 80% of business-to-business leads generate from the platform.

That means if you nail your LinkedIn strategy, you can grow a million-dollar+ consulting business from that platform alone.

You work smarter, not harder, using only one powerful platform to put the right content in front of the right people. Simple and effective.

What you need:

A LinkedIn Profile Overhaul that transforms your presence from an employee resumÊ to a high-converting sales page consistently attracting and closing big-budget buyers.

Reason Four:
You don’t know how to promote your services without being obnoxious or getting into trouble with your employer.

How do you slyly promote yourself without getting the boot from your employer? I mean, you know you want to leave, but you want to do it on your terms when you have all of your ducks in a row, and your clients lined up to support your transition.

Furthermore, what kind of content is the right content? What kind of content is so juicy and informative that people can’t help but to pick up the phone or slide into the LinkedIn DMs to beg you for high-priced help?

What days should you post? And do you need to pay attention to all these ‘viral hooks’ LinkedIn influencers keep yammering on about

What you need:

A LinkedIn Posting System that spells out in detail how to plug your brilliance and skills into high-engaging posts that attract buyers without pissing off your company.

Reason Five:
You don’t know how to package your brilliance.

Your first few clients were a pricing guessing game. You named an hourly rate, they said yes (with or without negotiation), and you started your contract.

But is this the best way to sell your brilliance?

How can you package your skills into easy-to-purchase products and packages that solve your buyers’ needs and don’t require you to haggle over hours worked?

What you need:

A Profitable Packaging Exercise. You’ll learn how to bundle your brilliance into programs and offerings that empower corporate decision-makers to purchase. Buh-bye, uncomfortable sales calls! 👋

I’m going to level with you…

If you plan to keep waiting, hoping your business and client list will fall into place with time…

You’re still going to be in that soul-sucking job next year.

And you’ll be more miserable because you know what’s on the other side.

Growing a Powerful, Profitable Personal Brand on LinkedIn– one that Monetizes Your Unique Brilliance and Personality– is Easier and More Critical Than Ever

If you made it this far, you ALREADY know that nailing your messaging and getting in front of the right corporate buyers is your escape hatch from corporate.

No need to remind you of that 🙂

So how in the heck do you do it?

That’s the question I get asked by hundreds of burnt-out professionals who are determined to finally make this the year they go all in on their business.

  • Instead of contemplating how much a business website costs...
  • Instead of schlepping to one more networking event where you listen to a guy with coffee breath and no sense of personal space corner you with his life’s story...
  • Instead of rolling your eyes at your manager and plotting how you’ll tell them off in your head...

What if you had a Compelling Brand Message, an Irresistible LinkedIn Page, and a LinkedIn Posting Playbook that…

  • Makes your personal brand position so radically clear that people grasp your value in 5 seconds (or the time it takes someone to “get it” on a newsfeed)
  • Eliminates Imposter Syndrome once and for all, channeling all the energy you’ve been putting into watching other influencers and converting it into creating your own, high-engaging content
  • Fills your LinkedIn network with corporate decision-makers who excitedly sign checks so they can benefit from your brilliance
  • Designs a power-packed signature offering based on your Zone of Genius that gets your clients real results and has you finally saying, “I can’t believe I get paid to do this! It’s so enjoyable and easy for me.”

Meet Your Brand Coach, Kait

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Hi, I’m Kait, a Personal Brand Expert and Strategist, and when I’m not scouring farmers’ markets or strolling through Central Park in my beloved NYC, I get to help passionate entrepreneurs build their business and brands.  For the last decade, I’ve linked arms with some of the top thought leaders of our time –  from bestselling authors to bankable keynoters, leading professors, and top CEOs and investors– to go from unknown quantities to household names.

I started this journey troubled by the realization that the most brilliant, purpose-driven minds of our generation are often overlooked because they don’t know how to package and market themselves. 

Like you, I used to sit in a corporate office, feeling like my soul was being sucked out of me little by little each day. Somedays, my job was fun, but if I’m being honest, I knew that I could channel my creativity and passion into a job that paid more and gave me more freedom and fulfillment.

So, back in 2014, I started to intentionally grow my LinkedIn following. I honed my message and focused on providing value on the platform. Within 6 months, I received a contract from an accounting firm that trumped my salary, and I submitted my two weeks.

Nearly a decade later, I haven’t looked back, and would never change a thing when it came to boldly saying, “Adios!” to my former employer and forging my own path. Entrepreneurship truly has been one of the most rewarding, illuminating journeys I’ve embarked upon, and I’m so looking forward to you doing the same.

Here’s to your success,

INTRODUCING

2176151592

A 6-Part Training Program and Proven System to hone your compelling personal brand message, profitably position yourself on LinkedIn, and grow your client list so you can leave corporate.

I’ve spent over a decade working in the trenches with consultants and freelancers to clarify their brand.
  • Professionals who fumble for the right words to use when describing their unique value so customers immediately understand and are excited to follow them.
  • Frustrated and burnt-out employees who want to turn their side gig into their main gig, but don’t have a clear exit path to provide reliable revenue.
  • Brilliant individuals who want to lead workshops and speak professionally but don’t know how to attract corporations and associations who want to hire them.
I'm Ready To Enroll

And The Result Is…

a proven 6-Part LinkedIn and Personal Branding Framework that delivers radical clarity, magnetic messaging, and a system for reliable lead generation.

Here’s how Brand Launch breaks down:

01
Module One:
Brand Shift: From Employee to Entrepreneur

VALUE: $1,750

Most people unknowingly market themselves in a way that attracts recruiters and hiring managers, NOT top-dollar corporate clients looking for experts; this makes sense when you're treading the fine line between having a full-time job and owning your own business.

The first thing you need to do is bust through some limiting beliefs that are secretly sabotaging your side hustle ambitions. You’ll learn the “rules of the game” when it comes to embracing entrepreneurship and how to do so while balancing your full-time job. When you master these fundamentals, you’ll be walking down your corporate exit ramp sooner than you anticipated.

What you'll learn:

  • Uncover your Million Dollar Market – You’ll understand how to zoom in on your profitable niche and develop language that connects your skills as the answers to the problems keeping big-budget buyers up at night
  • How to develop your “So Legit I’ll Quit” Brand Identity Pack. From choosing the right colors, affordable logos, and fonts to identifying your unique tone, this module is all about how to build a top-dollar brand (all while spending less than $100 to do so)
  • Understanding your Buyers’ Path to Purchase – Your ability to assess a buyer’s need, timeline, and budget will boost your conversion rates 10x. By mapping your buyers’ path to purchase, you can shift sales inquiries from a sweat-inducing make-or-break moment to a natural conversation that leads buyers to sign. (Hint: If you’re “sales allergic” like me, this is the lesson for you)
02
Module Two:
Creating Your Magnetic Brand Message

VALUE: $1,250

Ever read someone’s website or social posts and find yourself nodding along, your hand instinctively reaching for your wallet as you say, “Hell yes, I NEED that!”

That’s what it’s like when you nail your Magnetic Brand Message– the framework for developing messaging that is so clear, so valuable, and so compelling that potential clients ask, “When can we start?” vs. “How much will this cost?”

Many people think “wordsmithery” is more art than science, but the reality is there’s a framework that, when activated for your personal brand, keeps your calendar booked and your PayPal account buzzing.

What you'll learn:

  • The 5 key components of a Magnetic Brand Message
  • How to customize your Magnetic Brand Message
  • How to Activate Your Magnetic Brand Message on LinkedIn and weave it through all of your content in a seamless way
  • How to turn your Magnetic Brand Message into Magnetic Program and Packages– a complete walkthrough of how to box and sell your brilliance for top dollar (Because no one likes to be sold, but people love to buy!)
01
Call with Kait:
Brand Breakthrough Check

VALUE: $1,000

Ever go through an online course and think, “This is incredible theory and frameworks, but I really want an expert to tell me if I’m on the right track!”

Building in the trenches solo isn’t a recipe for success – getting an expert to assess your work and adjust as necessary is. That’s why after you complete Module One and Two, you’ll submit your work to me and together, on an hour check in call, we’ll sharpen the pencils and kick it up to level ten.

This call is crucial to ensuring your business and brand foundation is on the right track.

What you get:

  1. One hour coaching call with Kait
  2. Live edits and adjustments to all of your work so you can proceed with confidence knowing your own the right track
  3. A recording of the call so you can reference it as you move through the program
01
Module Three:
From Resume To Top Dollar Sales Page: Overhauling Your LinkedIn Profile

VALUE: $1,500

At this point, you’re clear on your Million Dollar Market, and you’ve nailed your Magnetic Brand Message, now it’s time to transform your LinkedIn profile from a dusty, boring professional resumé to an irresistible, high-value sales page.

True story, most of my sales are generated directly from LinkedIn, not my website. And when you learn how to structure your LinkedIn page like a high-converting website, you’ll understand how you can land contracts and clients directly through your inbox.

What you'll learn:

  • The 7 overlooked components of a lead-generating LinkedIn Page – How to turn them on and optimize them to drive interested leads to your inbox
  • How to weave your Brand Identity Kit through your profile to create a cohesive, premium look (no design skills necessary!)
  • How to structure a Value-Packed “About Section” that utilizes your magnetic messaging to turn lurkers into followers
  • How to tap into LinkedIn’s “Hidden Network” of requests for proposals and corporate buyers
01
Module Four:
Your Personal Brand’s Winning Content Strategy

VALUE: $1,750

Now that you've transformed your profile into a high-converting sales page, it's time to make waves in the LinkedIn ecosystem. This module will teach you how to create content that not only catches attention, but also keeps your brand consistently in front of your ideal clients.

LinkedIn's algorithm can be your best friend or your worst enemy. We'll demystify it and show you how to work with it, not against it. You'll learn the inside secrets of crafting content that sparks engagement and positions you as a thought leader in your niche.

What you'll discover:

  • Decoding the LinkedIn Algorithm – Understand what content gets rewarded and how to leverage this knowledge for maximum visibility
  • The Art of "Hook Writing" – Learn to craft opening lines that stop the scroll and compel your audience to read on
  • Mastering LinkedIn Video – Harness the power of video content to boost engagement and showcase your expertise
  • Strategies for Consistent Visibility – Develop a content plan that keeps you ever-present in your prospects' feeds

By the end of this module, you'll have the tools to create content that not only attracts attention but also converts followers into clients.

01
Module Five:
Building Your Custom Content Operating System

VALUE: $2,500

With the skills to create explosive LinkedIn content under your belt, it's time to develop a systematic approach to your content creation. This module introduces you to the concept of a Content Operating System – the secret weapon of successful creators and thought leaders.

A well-designed Content Operating System ensures you're not just creating great content but doing so consistently and strategically. You'll learn how to set up a system that not only keeps you organized but also amplifies your sales efforts and maximizes your reach through tools like LinkedIn newsletters.

What you'll master:

  • The Content Operating System Strategy– Understand why the platform’s top creators rely on this approach and how it can transform your content strategy
  • Sales-Driven Content Planning – Learn to align your content system with your business goals for maximum income
  • Content Breakdown Strategies – Discover how to create a consistent stream of content from your core ideas
  • Balancing Professional and Personal Posts - Learn how to come off as a bonafide expert and relatable mentor without “oversharing” or posting cringeworthy statuses

Plus, you'll get a bonus lesson on setting up your irresistible LinkedIn newsletter—one that grows your email list and client list. This bonus includes a step-by-step guide and access to the same custom tool I use for my own LinkedIn content.

By the end of this module, you'll have a robust, efficient Content Operating System that keeps you consistently visible and valuable to your target audience.

01
Module Six:
Activating Your Network to Purchase

VALUE: $1,250

Build it, and they will come, right?

Wrong! Most people sit around passively, waiting for big corporate buyers to find them on LinkedIn. And those people will still be in the same exhausting job a year from now.

But not you! You’ve now: assembled your Brand Identity, established your Million Dollar Market, installed your Magnetic Messaging and Magnetic Programs, created a High-Converting LinkedIn Profile, and set up your LinkedIn Content Operating System. Next, we’ll pour gasoline on your small business fire and light up your network.

In this final module, you’ll learn how to:

  • Find and connect with corporate buyers (in a non-salesy or obnoxious way!)
  • Gently guide those buyers to your profile to convert them
  • Tap into members of the media and journalists to build your credibility and boost your brand awareness as a thought leader
  • Identify and link up with “Power Partners,” professionals on LinkedIn who will become solid referral partners, boost your influence, and set you up with clients
Pamela J Green review

MaryBeth Hyland

With Kait's 6-part training system, I broke 6-figures at the earliest I ever had in a year and had 6 figures worth of proposals out with 6 months left in the year to keep generating. Kait's system changed my entire outlook on what's possible for my business.

ONLY $2,500

Buy today and receive immediate access

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SIGN UP TODAY

the only 6-Part Training Program and Proven System designed to transition your side hustle to your main hustle.

When you add it all up, that’s a total real-world value of over $11,000.

I’m super excited to welcome you into the Brand Launch family, and I’m giving you the opportunity to enroll in Brand Launch TODAY at the lowest price it will ever be offered at...

Plus, you’ll be backed by…

A RIDICULOUS, IT WORKS OR WE WORK WITH YOU UNTIL IT DOES, GUARANTEE

If after Brand Launch , you don’t feel radical clarity and experience business-changing results after implementing your Content Operating System, I'll work with you for free with you until you do.

Because I’m committed to tangible results.

Plus, you’ll be backed by…

A RIDICULOUS, IT WORKS OR WE WORK WITH YOU UNTIL IT DOES, GUARANTEE

If after Brand Launch , you don’t feel radical clarity and experience business-changing results after implementing your Content Operating System, I'll work with you for free with you until you do.

Because I’m committed to tangible results.

FREQUENTLY ASKED QUESTIONS

Limited Time Bonus

Valued at $750 -- yours for FREE when signing up for Brand Launch today

The Six-Figure Speaking Tool Kit:
 A step-by-step breakdown to turn speaking into a 6-figure + revenue generator for your business.

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Still Undecided?

3 Ways You Know You're Ready to Commit to Your Personal Brand Business

  • You can’t stop thinking about your side business

    You’ve tested out some names for your LLC, you peruse website-building software all the time, you rush through your day-to-day corporate work so you can pour your energy into your business baby. If you’re feeling this way, let me tell ya, this is not a “fling.” Once you get a taste of the freedom, creativity, and financial rewards that comes with owning a business, you’ll never let it go. You may successfully convince yourself you can when you get that next little pay bump, but 3 months later, when the salary serotonin settles, the itch will come back, and you’ll wonder why you didn’t invest in your exit ramp. Listen, there is a Million Dollar Market awaiting your brilliance, and when you have the right Magnetic Messaging and Packages, there’ll be no stopping you.

  • You’re already investing time into marketing, learning, and development

    You read countless business books, binge marketing podcasts, and map out business ideas for fun. You attend conferences…for fun. You can’t help it– you love all things learning and growth! As I’ve already told you before, if you’re looking for a sign you’re an entrepreneur at heart, here it is.

    Take the time you’re investing into learning and development and channel it into discovering your Million Dollar Market, your Magnetic Messaging and Packages, and your Custom Content Operating System. In addition to learning, you’ll start earning. And let me tell you, that investment will just keep compounding with time.

  • You maybe, kind of, sorta secretly wish your employer would give you the axe anyway

    Some days, when you’re in the middle of phoning it into your day job, a warning signal blares in your brain saying, “You should really put in more effort here. They know you’re not ‘on it’ and they may fire you.” And do you know what you say in return??? “Eh, that really wouldn’t be the worst thing.”

    Ok, real talk, that little voice that responded? That isn’t your brain. That’s your gut. That’s your heart. Or your spirit. Or whatever you like to call your intuitive knowingness. And it’s telling you what you’re doing is NOT IT. And whether you take this program and launch your own business or not, I want you to hear this → Do not dismiss that voice’s words. Listen to it. It’s a guidepost.

    I’ve seen so many professionals receive these flashes of insight only to discard the uncomfortable thought and stay in a job they hate. And then they do get terminated – sometimes for reasons completely out of their control– and they always say the same thing, “I wish I had the chance to leave on my terms.” Life is always serving us signs about what we want and what’s possible. It’s up to us to determine if we follow them.

If you put your hand up to all 3 of these, you could not be more ready to invest in yourself and enroll in Brand Launch

Check out with confidence

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It works or we work with you until it does Guarantee

Because I'm in this for you to see tangible results so I'll work with you, for free, until you do!

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selected

By now you already know that the biggest difference between attracting one or two small clients every few months and having a reliable, steady stream of large corporations willing to pay you top dollar for your expertise is…

  • Identifying your Million Dollar Market
  • Nailing your Magnetic Messaging and Packages
  • Developing a Top-Dollar Brand Identity Kit, and
  • Having a strategic Content Operating System that delivers leads to your inbox.

So if you’re still here, let’s wrap up with a little real talk…

  • If you’ve seriously considered pressing send on that two-week’s notice sitting in the drafts section of your inbox.

  • If you log into your job every day, feeling a piece of your soul slip away bit by bit, then feel the fire of fulfillment when you clock out and jump into your “side hustle”

  • If you’ve had friends and colleagues comment on how sharp you are and how you could seriously run your own business.

  • If you know deep in your heart that you can do this– that you have what it takes to build an impactful, lucrative business based around your unique brilliance…you need Brand Launch.

If you’re ready, I look forward to meeting you in Brand Launch and making this the most impactful and life changing few weeks of your career.

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