Whatâs the difference between...
attracting one or two small clients every few months and having a reliable, steady stream of large corporations willing to pay you top dollar for your expertise?
If you guessed...
- A fancy website (âI need to dump major moo-lah into a custom, flashy presence so people pay me big bucks!â)...youâd be wrong.
- Going to a gazillion networking events or joining another BNI groupâŚyouâd be wrong.
- And if you guessed going âviralâ on social media, youâd still be wrong, and youâd be wasting your time!
While all these things may help...
Youâre missing the core foundation of what makes the worldâs highest-paid consultants and coaches so in-demand.
And until you master this core component so a steady surge of decision makers are begging you to contract with their companiesâŚ
Your fledgling business will hobble along as you wonder when it will reach the critical tipping point of income that will finally allow you to âgo all inâ with confidence.
Your path to influence and higher income starts here
Let me know if this sounds familiar:
You roll out of bed with barely enough time to make coffee before logging into Teams.
Itâs not that youâre lazy. Itâs just that your 9-5 is so dull it could make watching paint dry seem stimulating.
And letâs not get started on some of the characters you have to put up with there. You donât remember applying for the government, but with the amount of politics and absurd personalities you encounter on a daily basis, you wonder if you didâŚ
Most days, you dial it in and tell yourself that at least you get a decent paycheck for doing that, even with all the other BS you have to deal with.
Until the clock strikes 4pmâŚ
Thatâs right, you started a side hustle. Youâre freelancing on your own terms, and to your surprise and delight, youâve even made a modest amount of money.
That fresh feeling of having a goal and a project, and most importantly, complete control over how your work goes, is addictive.
You find yourself working on side projects any moment you can get, and you canât wait for the day you finally send off that two-week notice and hop into your business full-time.
The problem is this...
Youâre not quite sure how to make that happen, and understandably, youâre worried about giving up the paycheck that props up your lifestyle to backflip off the cliff of uncertainty that is starting your own business.
So, while you linger in professional purgatoryâŚ
...one foot in your job, and one foot in your freelancing gig, you start to feel a mix of guilt, resentment, burnout, and panic set in. It feels like youâre 2 feet away from gold and freedom, and you want to break through to the other side.
The freelance economy is now over $1.2 TRILLION USD, and growing each year. If you snag even .0000125% of that, youâre making $150,000 a year. Letâs get you thereâŚ
Look, youâre beyond qualified to do this. Youâve already proven thereâs a market for your skillset with your current efforts.
There are just a few hurdles you need to cross so that menial 7% salary increase you get each year (if youâre lucky) can be quickly outpaced by your ability to earn money on your own terms.
ENROLL NOWThe Top 5 Reasons Youâre Stuck In Your Current Job
(And how to finally be recognized as a Top-Dollar Consultant or Freelancer with a line of excited customers waiting to work with you)
Iâm going to level with youâŚ
If you plan to keep waiting, hoping your business and client list will fall into place with timeâŚ
Youâre still going to be in that soul-sucking job next year.
And youâll be more miserable because you know whatâs on the other side.
Growing a Powerful, Profitable Personal Brand on LinkedInâ one that Monetizes Your Unique Brilliance and Personalityâ is Easier and More Critical Than Ever
If you made it this far, you ALREADY know that nailing your messaging and getting in front of the right corporate buyers is your escape hatch from corporate.
No need to remind you of that đ
So how in the heck do you do it?
Thatâs the question I get asked by hundreds of burnt-out professionals who are determined to finally make this the year they go all in on their business.
- Instead of contemplating how much a business website costs...
- Instead of schlepping to one more networking event where you listen to a guy with coffee breath and no sense of personal space corner you with his lifeâs story...
- Instead of rolling your eyes at your manager and plotting how youâll tell them off in your head...
Meet Your Brand Coach, Kait
Hi, Iâm Kait, a Personal Brand Expert and Strategist, and when Iâm not scouring farmersâ markets or strolling through Central Park in my beloved NYC, I get to help passionate entrepreneurs build their business and brands. For the last decade, Iâve linked arms with some of the top thought leaders of our time â  from bestselling authors to bankable keynoters, leading professors, and top CEOs and investorsâ to go from unknown quantities to household names.
I started this journey troubled by the realization that the most brilliant, purpose-driven minds of our generation are often overlooked because they donât know how to package and market themselves.Â
Like you, I used to sit in a corporate office, feeling like my soul was being sucked out of me little by little each day. Somedays, my job was fun, but if Iâm being honest, I knew that I could channel my creativity and passion into a job that paid more and gave me more freedom and fulfillment.
So, back in 2014, I started to intentionally grow my LinkedIn following. I honed my message and focused on providing value on the platform. Within 6 months, I received a contract from an accounting firm that trumped my salary, and I submitted my two weeks.
Nearly a decade later, I havenât looked back, and would never change a thing when it came to boldly saying, âAdios!â to my former employer and forging my own path. Entrepreneurship truly has been one of the most rewarding, illuminating journeys Iâve embarked upon, and Iâm so looking forward to you doing the same.
Hereâs to your success,
INTRODUCING
A 6-Part Training Program and Proven System to hone your compelling personal brand message, profitably position yourself on LinkedIn, and grow your client list so you can leave corporate.
Iâve spent over a decade working in the trenches with consultants and freelancers to clarify their brand.
- Professionals who fumble for the right words to use when describing their unique value so customers immediately understand and are excited to follow them.
- Frustrated and burnt-out employees who want to turn their side gig into their main gig, but donât have a clear exit path to provide reliable revenue.
- Brilliant individuals who want to lead workshops and speak professionally but donât know how to attract corporations and associations who want to hire them.
And The Result IsâŚ
a proven 6-Part LinkedIn and Personal Branding Framework that delivers radical clarity, magnetic messaging, and a system for reliable lead generation.
Hereâs how Brand Launch breaks down:
Module One:
Brand Shift: From Employee to Entrepreneur
VALUE: $1,750
Most people unknowingly market themselves in a way that attracts recruiters and hiring managers, NOT top-dollar corporate clients looking for experts; this makes sense when you're treading the fine line between having a full-time job and owning your own business.
The first thing you need to do is bust through some limiting beliefs that are secretly sabotaging your side hustle ambitions. Youâll learn the ârules of the gameâ when it comes to embracing entrepreneurship and how to do so while balancing your full-time job. When you master these fundamentals, youâll be walking down your corporate exit ramp sooner than you anticipated.
- Uncover your Million Dollar Market â Youâll understand how to zoom in on your profitable niche and develop language that connects your skills as the answers to the problems keeping big-budget buyers up at night
- How to develop your âSo Legit Iâll Quitâ Brand Identity Pack. From choosing the right colors, affordable logos, and fonts to identifying your unique tone, this module is all about how to build a top-dollar brand (all while spending less than $100 to do so)
- Understanding your Buyersâ Path to Purchase â Your ability to assess a buyerâs need, timeline, and budget will boost your conversion rates 10x. By mapping your buyersâ path to purchase, you can shift sales inquiries from a sweat-inducing make-or-break moment to a natural conversation that leads buyers to sign. (Hint: If youâre âsales allergicâ like me, this is the lesson for you)
Module Two:
Creating Your Magnetic Brand Message
VALUE: $1,250
Ever read someoneâs website or social posts and find yourself nodding along, your hand instinctively reaching for your wallet as you say, âHell yes, I NEED that!â
Thatâs what itâs like when you nail your Magnetic Brand Messageâ the framework for developing messaging that is so clear, so valuable, and so compelling that potential clients ask, âWhen can we start?â vs. âHow much will this cost?â
Many people think âwordsmitheryâ is more art than science, but the reality is thereâs a framework that, when activated for your personal brand, keeps your calendar booked and your PayPal account buzzing.
- The 5 key components of a Magnetic Brand Message
- How to customize your Magnetic Brand Message
- How to Activate Your Magnetic Brand Message on LinkedIn and weave it through all of your content in a seamless way
- How to turn your Magnetic Brand Message into Magnetic Program and Packagesâ a complete walkthrough of how to box and sell your brilliance for top dollar (Because no one likes to be sold, but people love to buy!)
Module Three:
From Resume To Top Dollar Sales Page: Overhauling Your LinkedIn Profile
VALUE: $1,500
At this point, youâre clear on your Million Dollar Market, and youâve nailed your Magnetic Brand Message, now itâs time to transform your LinkedIn profile from a dusty, boring professional resumĂŠ to an irresistible, high-value sales page.
True story, most of my sales are generated directly from LinkedIn, not my website. And when you learn how to structure your LinkedIn page like a high-converting website, youâll understand how you can land contracts and clients directly through your inbox.
- The 7 overlooked components of a lead-generating LinkedIn Page â How to turn them on and optimize them to drive interested leads to your inbox
- How to weave your Brand Identity Kit through your profile to create a cohesive, premium look (no design skills necessary!)
- How to structure a Value-Packed âAbout Sectionâ that utilizes your magnetic messaging to turn lurkers into followers
- How to tap into LinkedInâs âHidden Networkâ of requests for proposals and corporate buyers
Module Four:
Your Personal Brandâs Winning Content Strategy
VALUE: $1,750
Now that you've transformed your profile into a high-converting sales page, it's time to make waves in the LinkedIn ecosystem. This module will teach you how to create content that not only catches attention, but also keeps your brand consistently in front of your ideal clients.
LinkedIn's algorithm can be your best friend or your worst enemy. We'll demystify it and show you how to work with it, not against it. You'll learn the inside secrets of crafting content that sparks engagement and positions you as a thought leader in your niche.
- Decoding the LinkedIn Algorithm â Understand what content gets rewarded and how to leverage this knowledge for maximum visibility
- The Art of "Hook Writing" â Learn to craft opening lines that stop the scroll and compel your audience to read on
- Mastering LinkedIn Video â Harness the power of video content to boost engagement and showcase your expertise
- Strategies for Consistent Visibility â Develop a content plan that keeps you ever-present in your prospects' feeds
By the end of this module, you'll have the tools to create content that not only attracts attention but also converts followers into clients.
Module Five:
Building Your Custom Content Operating System
VALUE: $2,500
With the skills to create explosive LinkedIn content under your belt, it's time to develop a systematic approach to your content creation. This module introduces you to the concept of a Content Operating System â the secret weapon of successful creators and thought leaders.
A well-designed Content Operating System ensures you're not just creating great content but doing so consistently and strategically. You'll learn how to set up a system that not only keeps you organized but also amplifies your sales efforts and maximizes your reach through tools like LinkedIn newsletters.
- The Content Operating System Strategyâ Understand why the platformâs top creators rely on this approach and how it can transform your content strategy
- Sales-Driven Content Planning â Learn to align your content system with your business goals for maximum income
- Content Breakdown Strategies â Discover how to create a consistent stream of content from your core ideas
- Balancing Professional and Personal Posts - Learn how to come off as a bonafide expert and relatable mentor without âoversharingâ or posting cringeworthy statuses
Plus, you'll get a bonus lesson on setting up your irresistible LinkedIn newsletterâone that grows your email list and client list. This bonus includes a step-by-step guide and access to the same custom tool I use for my own LinkedIn content.
By the end of this module, you'll have a robust, efficient Content Operating System that keeps you consistently visible and valuable to your target audience.
Module Six:
Activating Your Network to Purchase
VALUE: $1,250
Build it, and they will come, right?
Wrong! Most people sit around passively, waiting for big corporate buyers to find them on LinkedIn. And those people will still be in the same exhausting job a year from now.
But not you! Youâve now: assembled your Brand Identity, established your Million Dollar Market, installed your Magnetic Messaging and Magnetic Programs, created a High-Converting LinkedIn Profile, and set up your LinkedIn Content Operating System. Next, weâll pour gasoline on your small business fire and light up your network.
- Find and connect with corporate buyers (in a non-salesy or obnoxious way!)
- Gently guide those buyers to your profile to convert them
- Tap into members of the media and journalists to build your credibility and boost your brand awareness as a thought leader
- Identify and link up with âPower Partners,â professionals on LinkedIn who will become solid referral partners, boost your influence, and set you up with clients
MaryBeth Hyland
With Kait's 6-part training system,Â
SIGN UP TODAY
the only 6-Part Training Program and Proven System designed to transition your side hustle to your main hustle.
When you add it all up, thatâs a total real-world value of over $10,000.
Iâm super excited to welcome you into the Brand Launch family, and Iâm giving you the opportunity to enroll in Brand Launch TODAY at the lowest price it will ever be offered at...
SIGN UP TODAY
the only 6-Part Training Program and Proven System designed to transition your side hustle to your main hustle.
When you add it all up, thatâs a total real-world value of over $10,000.
Iâm super excited to welcome you into the Brand Launch family, and Iâm giving you the opportunity to enroll in Brand Launch TODAY at the lowest price it will ever be offered at...
I've distilled over 10 years of personal branding expertise into a comprehensive, step-by-step system that takes the guesswork out of building your brand.
While my custom 1:1 consulting rate is $750+ per hour, I've packaged all my signature strategies and frameworks into this self-guided program for just $997 (or about $166 per week over the 6-week journey).
That's less than the cost of 1.5 hours of my private consulting time â yet you're getting my complete personal branding system, templates, and frameworks that have helped over 200 professionals start their own businesses, land TED talks, ink book deals, and even land TV shows.
FREQUENTLY ASKED QUESTIONS
I want to do this, but Iâm already spread wayyyyyy too thin.
What if I have a business that sells products to customers instead of businesses?
Will I have any help along the way? Sometimes figuring stuff out on my own is a struggle.
Idk about LinkedInâ I keep hearing about TikTok, Instagram, and YouTube â level with me, what do you think?
What if my business idea or service offering isnât fully fleshed out yet? What if I have a few ideas brewing in my brain?
If you put your hand up to all 3 of these, you could not be more ready to invest in yourself and enroll in Brand Launch
Check out with confidence
All payments are processed securely via Kajabi's payment system.
It works or we work with you until it does Guarantee
Because I'm in this for you to see tangible results so I'll work with you, for free, until you do!
By now you already know that the biggest difference between attracting one or two small clients every few months and having a reliable, steady stream of large corporations willing to pay you top dollar for your expertise isâŚ